About the Company

Melorra designs jewelry for the Western wardrobe. Scratch that. Your wardrobe. We've noticed how you love putting your look together. We've also noticed how jewelry is never part of that look. So we decided to change that. We have fashion stylists and jewelry designers working together to create fashion-inspired designs. What does that mean? Well, global runway trends make their debut in our creations. That's right. Playful. Comfy. On-trend – Melorra is made for casual-dos, parties and work.

Project - App

Situation

To improve the overall App marketing business in India.

Task

Overall App Campaigns Restructure in all platforms necessary.
Growth Initiatives.
Data Analysis, Market Research & Optimizations.
Strategic partnerships.
Improve all the digital & text assets in the digital campaigns.
Maintain a overall healthy account score by continuous optimization & monitoring.
Stakeholder & Internal Teams Coordination & Management.

Action

Restructuring the App accounts in various paid acquisition platforms.
Continuous monitoring of various metrics across the accounts, reports and relevant analytics platforms during necessary changes in marketing, products, tech, cross channel analysis.
Competitor & Market research with respect to pricing, website and content.
Partnerships with 3rd party affiliates, MMP and other vendors during the necessary seasons.
Responsible for Migration to another MMP based on stakeholder plans.
Managing & coordinating with necessary teams like 3rd parties, Seo, Product, Tech, Customer Support, MMP, and others in a planned manner.
Making data driven decisions effectively.

Result

Google App Conversions have been increased by 7x.
Google App Installs have been increased by 6x.
Google App CPI has been decreased from XXXrs to XXrs.
Successful on-boarding of numerous 3rd party Affiliates bringing in XXX installs/ day. Successful implementation of paid ads across different search engine platforms bringing in XXX installs/ day.
Successful coordination with Brand, Seo, Content, Tech, Creative & Design team to keep the app up to date & constantly running smoothly.