An engineering graduate (B.Tech, Anna University) who discovered digital marketing through a chance conversation—and turned it into 13+ years of driving measurable growth across travel, e-commerce, electronics, and more.
What sets me apart:
I build marketing engines that scale. 13+ years. ₹100Cr+ in managed budgets. Markets across India, SEA, LATAM, ANZ, US, and UK. From hands-on campaign optimisation to full CMO-level strategy — I've done both, and I know when each is needed. A few things I've delivered: → 6x app install growth at Melorra with 60% CPI reduction → 40% CPA reduction at redBus Malaysia through RLSA and BigQuery-driven segmentation → 3x–8x ROAS across managed accounts in travel, fashion, insurance, and edtech → Built full marketing infrastructure — CRM, automation, analytics, paid media — for multiple startups from zero What I actually do as a Fractional Head of Marketing: I come in, diagnose what's broken, build what's missing, and run what needs to run. I'm equally comfortable in a boardroom presenting strategy and in an ads dashboard optimising bids at midnight. Currently open to: ✓ Head of Marketing / VP Marketing / CMO roles (full-time or contract) ✓ Fractional CMO engagements for growth-stage startups ✓ Senior performance marketing leadership (India, remote, or global) Target: ₹40 LPA for full-time. Flexible for the right opportunity. Let's talk if you're building something that needs serious marketing firepower.

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What I've Built
Over 13 years, I've led growth initiatives for companies including redBus, Melorra, Jockey, Health & Glow, and Acko.
Key Achievements:

→ Scaled app installs 6x while reducing CPI by 60% (Melorra)
→ Decreased CPA by 40% through strategic campaign optimization (redBus Malaysia)
→ Managed ₹100+ Cr in performance marketing budgets across India, SEA, and LATAM
→ Led digital growth across mobile, desktop, and app verticals for multiple geos

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Core Skills:
Performance Marketing | User Acquisition | App Growth | SEM/PPC | Analytics | Budget Management | Stakeholder Leadership

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What this taught me:
Venture design, system thinking, and building from zero—skills that complement my marketing expertise and make me a more strategic operator.
 

What I'm Looking For
I'm open to:
✓ Senior/Lead Performance Marketing roles (Head of Growth, VP Marketing, Performance Marketing Lead)
✓ Fractional CMO or advisory roles for funded startups
✓ Remote-first or hybrid positions (flexible on location for the right opportunity)
✓ Companies that value innovation, resilience, and measurable results
Compensation:
I'm targeting ₹40 LPA for full-time senior roles, with flexibility based on equity, performance bonuses, and growth potential. For fractional/advisory work, rates are project-specific.​​​

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