About the Company

Farnell operates as element14 across Asia Pacific. element14 is a high-service distributor of technology products, services and solutions for electronic system design, maintenance and repair.
Global access, with service that’s close to home
element14 has operations in 10 countries across Asia Pacific and also serve our customers from Indonesia, Vietnam and Brunei out of Singapore. We are committed to providing superior customer service with local language websites, local currency, product and shipment needs. As part of Farnell’s global operations, our access to stock and stronger relationships with suppliers, we are better able to serve your needs.

Situation

Task

Manage the enormous websites & their respective PPC account in various search engines globally.
Use Marin predominantly for large scale bidding.
Data Driven Decision & Reporting.
Stakeholders & Internal Teams Coordination.
Analytics & Tag Management.

Action

Involved in a project with internal teams like pricing, trading, data science and content to redirect the internal searches with products results "0" to showcase relevant products with the use of website personalization tools.
Worked on WoW/MoM reports & forecasting on digital AOP for various Geo's with the help of report builder (Adobe).
Worked on tracking optimization/Monitoring/ and growth of SKU and Non SKU digital accounts across South Korea & UK with more than 20Lac keywords with the help of Marin across various search engines like Google, Bing, Baidu, Naver, Sogou & Daum and used top class tracking parameters & Architecture for such complex account & taking data driven decisions using Adobe omniture & site catalyst.

Result

Successfully increased the revenue & sales within the budget limits in certain EU & APAC accounts.
Worked on non-english search engines like Baidu, Naver, Sogou 360 & Daum in addition to Google & Bing.
Managed the entire marketing analytics through Adobe Omniture & bidding through Marin.