• Venture Architect & Founder 
  Multiple Startups – Madurai, India July 2025 – Present (4 months)
  •    Led Prana: Designed 5G/IoT system for 15-min wildfire alerts, Bandipur pilot with community focus.
  •    Launched Catalytics Exhaust: Validated clean emission MVP for urban sustainability.
  •    Started Digital Bridge: Built fiat-digital tools for seamless transactions.
  •    Initiated Namma Angadi: Created local commerce platform for community connection.
  •    Pioneered Nischint: Developed elderly care with dignified, human-first tech.
  •    Designed Battery Bridge: Recycled batteries, achieved XX% efficiency gain in MVP.
  •    Built Hybrid Toilets: Innovated waterless sanitation for rural hygiene.
  •    Created Sanitation Cash Flow: Streamlined payments for worker stability.
  •    Developed Rural Health Hubs: Linked tech to wellness outreach with care.

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• Founder DigitalNomadSelva (DNS) – Madurai, 
  India December 2022 – June 2025 (2 years 7 months)
  •    Recharged during health break: Built cafe/restaurant, upskilled in AI/ESG for venture pivot.

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• Senior Digital Marketing Manager 
  Multiple Companies (BMeG, Acko & Way2News) – Bengaluru, India Jul 2022 – Nov 2022 (5 months)
  •    Scaled app growth: Cut CPI Rs XXX to Rs XX, hit XXX installs/day via affiliates.
  •    Optimized Rs XX+ Cr budgets: Delivered XX% ROAS uplift in insurance/media.
   

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• App Marketing Manager - Melorra (Bengaluru, India) - Nov 2021 - Jun 2022 (8 months)

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Lead & drove digital growth across the App Paid Acquisition Marketing vertical for India Geo.

• Google App Conversions have been increased by 7x. Google App Installs have been increased by 6x.

• Google App CPI has been decreased from XXXrs to XXrs.

• Successful on-boarding of numerous 3rd party Affiliates bringing in XXX installs/ day.

• Successful implementation of paid ads across different search engine platforms bringing in XXX installs/ day.

• Successful coordination with Brand, Seo, Content, Tech, Creative & Design team to keep the app up to date & constantly running smoothly.

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• Digital Marketing Manager - Health & Glow (Bengaluru, India) - Jul 2021 - Oct 2021 (4 months)

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• Deputy Manager Ecommerce - Page Industries Ltd (Bengaluru, India) - Apr 2021 - Jul 2021 (4 months)

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• Assistant Manager SEM - redBus (Bengaluru, India) - Jan 2019 - Apr 2021 (2 years 4 months)

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Contributed Majorly to Managing, Driving & Scaling the digital growth across Desktop, Mobile & App verticals for Geo's like India & SEA.

• Decreased the budget by XX% on existing users by bidding effectively on RLSA campaigns and smart campaign structuring in Malaysia.

• Increased the new user DRR by XX% by effectively creating a separate account through which only new users are flowing through Big Query set up in India.

• Enhanced the install DRR of app campaigns by strategically running new growth initiatives program with 3rd party affiliates and new emerging marketing platforms in India & SEA.

• Managed various internal/external stakeholders & vendors and completed RFI, RFP documents before deadlines.

• Maximized the ROAS of Malaysia account from X to XX by effective campaign optimization.

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• SEM Manager - Intellipaat (Bengaluru, India) - Jul 2018 - Oct 2018 (4 months)

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• PPC Manager - FusionCharts (Bengaluru, India) - Dec 2017 - Jul 2018 (8 months)

Managed end to end Paid Acquisition & Digital Growth for US Geo.

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• Senior SEM Specialist - redBus (Bengaluru, India) - Jul 2016 - Nov 2017 (1 year 5 months)

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Key Member in Managing & Driving the digital growth across Desktop & Mobile verticals for LATAM & India (Hotels & Bus Hire).

• Accomplished the successful migration from busportal to redbus domain under 3 months in LATAM accounts.

• Successfully maximized the paid DRR by XX% and decreased the cost by XX% in LATAM accounts. Managed to bring the hotel CPA to as low as XXX INR from XXXX INR in India.

• Spearheaded the entire Mob & Desktop events standardization in GTM & GA and successfully completed within the time frame.

• Created the entire bus hire account from scratch and managed to scale it up to XXX DRR in India.

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• Paid Search Analyst - element14 (Bengaluru, India) - May 2015 - Jun 2016 (1 year 2 months)

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Key Contributor in driving the Paid Search Acquisition across South Korea & UK Digital Accounts.

• Successfully increased the revenue & sales within the budget limits in certain EU & APAC accounts. Worked on non-English search engines like Baidu, Naver, Sogou 360 & Daum in addition to Google & Bing.

• Managed the entire marketing analytics through Adobe Omniture & bidding through Marin.

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• Marketing Consultant - Mouseback Limited (Chennai, India) - Feb 2015 - Apr 2015 (3 months)

Handled paid acquisition strategy and execution for Acal BFI (UK) and some regional clients digital accounts (India).

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• Online Marketing Specialist - Vectone (Mundio Mobiles, Chennai, India) - Nov 2014 - Jan 2015 (3 months)

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• Campaign Manager - Infosys BPM (Chennai, India) - May 2013 - Nov 2014 (1 year 7 months)

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Spearheaded & conceptualized the pilot digital project of Infosys (BPM) with Sensis (Client) Australia.

• Successfully promoted to QA for campaign set up team within 3 months of joining by constantly achieving high score from stakeholders.

• Conceptualized and streamlined the entire campaign QA set up process from scratch. Successfully handled team batches of 10-15 members internally and have improved the campaign setup scores from 2.5 to 4.5 within a span of 6 months.

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• SEM Analyst - O3M Directional Marketing (Chennai, India) - Mar 2012 - Apr 2013 (1 year 2 months)

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Learned Digital Marketing & Handled few SME's digital accounts across India Geo. Handled Taxonomy project for Match Craft (Client) based in US.

• Hit & exceeded various SME clients search accounts setup & optimization on a day-to-day basis. Spearheaded the taxonomy structures of Matchcraft UK & US clients.

• Successfully managed social media, YouTube True View campaigns setup & optimization for clients.

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