
Currently focussed only on remote digital marketing work & digital marketing business building in India OR Any Digital Marketing Overseas Onsite Work/Biz opportunities.
Professional Summary
Focused, Self-Motivated & Directed, Purpose & Impact Driven + Long Term Goal Oriented Digital Marketing Professional/Consultant with over 11+ years of experience in working across B2C, B2B, D2C and Agency. Spearheaded end to end various Performance/Paid Acquisition channels, ASO, Data Marketing & Business Strategies, Growth Initiatives & Other Digital Projects, Key Stakeholders & Internal Teams Management, Data Reporting & Automation's, Media Planning & Forecasting, Market & Competitors Research, Budget Optimizations & Digital Training and also Identifying different Consumer Behaviour's and Personas across various Geographies.
Industries: Travel & Leisure, Electronics, Jewellery, Insurance, Apparel, BPC, Software & SMEs.
Tools Specification: Reasonable amount of highly in demand & useful marketing software's/technologies.
Currently focussed on remote digital marketing work & digital marketing business building offers in India, OR any Digital Marketing Overseas Onsite Work/Biz opportunities.
I appreciate all the help! 🙏😇✌️
Skills
Digital Marketing Marketing Strategy Customer Acquisition Communication
Growth Strategies Strategic Partnerships Marketing Analytics Stakeholder Management Consumer Behavior Market Research Reporting & Analysis
Project Management Problem Solving
Work Experience
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Chief Manager - Star Health and Allied Insurance Co. Ltd (Chennai, India) - Jun 2023 - Sep 2023 (4 months)
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Digital Marketing Manager - Bharat Media & Entertainment Group (BMEG, Bengaluru, India) - Oct 2022 - Nov 2022 (2 months)
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Senior Manager - Way2News (Hyderabad, IndiaO - Sep 2022 - Oct 2022 (2 months)
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Senior Manager - Acko (Bengaluru, India) - Jul 2022 - Aug 2022 (2 months)
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App Marketing Manager - Melorra (Bengaluru, India) - Nov 2021 - Jun 2022 (8 months)
Lead & drove digital growth across the App Paid Acquisition Marketing vertical for India Geo.
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Google App Conversions have been increased by 7x. Google App Installs have been increased by 6x.
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Google App CPI has been decreased from XXXrs to XXrs.
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Successful on-boarding of numerous 3rd party Affiliates bringing in XXX installs/ day.
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Successful implementation of paid ads across different search engine platforms bringing in XXX installs/ day.
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Successful coordination with Brand, Seo, Content, Tech, Creative & Design team to keep the app up to date & constantly running smoothly.
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Digital Marketing Manager - Health & Glow (Bengaluru, India) - Jul 2021 - Oct 2021 (4 months)
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Deputy Manager Ecommerce - Page Industries Ltd (Bengaluru, India) - Apr 2021 - Jul 2021 (4 months)
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Assistant Manager SEM - redBus (Bengaluru, India) - Jan 2019 - Apr 2021 (2 years 4 months)
Contributed Majorly to Managing, Driving & Scaling the digital growth across Desktop, Mobile & App verticals for Geo's like India & SEA.
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Decreased the budget by XX% on existing users by bidding effectively on RLSA campaigns and smart campaign structuring in Malaysia.
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Increased the new user DRR by XX% by effectively creating a separate account through which only new users are flowing through Big Query set up in India.
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Enhanced the install DRR of app campaigns by strategically running new growth initiatives program with 3rd party affiliates and new emerging marketing platforms in India & SEA.
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Managed various internal/external stakeholders & vendors and completed RFI, RFP documents before deadlines.
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Maximized the ROAS of Malaysia account from X to XX by effective campaign optimization.
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SEM Manager - Intellipaat (Bengaluru, India) - Jul 2018 - Oct 2018 (4 months)
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PPC Manager - FusionCharts (Bengaluru, India) - Dec 2017 - Jul 2018 (8 months)
Managed end to end Paid Acquisition & Digital Growth for US Geo.
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Senior SEM Specialist - redBus (Bengaluru, India) - Jul 2016 - Nov 2017 (1 year 5 months)
Key Member in Managing & Driving the digital growth across Desktop & Mobile verticals for LATAM & India (Hotels & Bus Hire).
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Accomplished the successful migration from busportal to redbus domain under 3 months in LATAM accounts.
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Successfully maximized the paid DRR by XX% and decreased the cost by XX% in LATAM accounts. Managed to bring the hotel CPA to as low as XXX INR from XXXX INR in India.
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Spearheaded the entire Mob & Desktop events standardization in GTM & GA and successfully completed within the time frame.
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Created the entire bus hire account from scratch and managed to scale it up to XXX DRR in India.
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Paid Search Analyst - element14 (Bengaluru, India) - May 2015 - Jun 2016 (1 year 2 months)
Key Contributor in driving the Paid Search Acquisition across South Korea & UK Digital Accounts.
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Successfully increased the revenue & sales within the budget limits in certain EU & APAC accounts. Worked on non-English search engines like Baidu, Naver, Sogou 360 & Daum in addition to Google & Bing.
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Managed the entire marketing analytics through Adobe Omniture & bidding through Marin.
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Marketing Consultant - Mouseback Limited (Chennai, India) - Feb 2015 - Apr 2015 (3 months)
Handled paid acquisition strategy and execution for Acal BFI (UK) and some regional clients digital accounts (India).
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Online Marketing Specialist - Vectone (Mundio Mobiles, Chennai, India) - Nov 2014 - Jan 2015 (3 months)
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Campaign Manager - Infosys BPM (Chennai, India) - May 2013 - Nov 2014 (1 year 7 months)
Spearheaded & conceptualized the pilot digital project of Infosys (BPM) with Sensis (Client) Australia.
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Successfully promoted to QA for campaign set up team within 3 months of joining by constantly achieving high score from stakeholders.
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Conceptualized and streamlined the entire campaign QA set up process from scratch. Successfully handled team batches of 10-15 members internally and have improved the campaign setup scores from 2.5 to 4.5 within a span of 6 months.
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SEM Analyst - O3M Directional Marketing (Chennai, India) - Mar 2012 - Apr 2013 (1 year 2 months)
Learned Digital Marketing & Handled few SME's digital accounts across India Geo. Handled Taxonomy project for Match Craft (Client) based in US.
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Hit & exceeded various SME clients search accounts setup & optimization on a day-to-day basis. Spearheaded the taxonomy structures of Matchcraft UK & US clients.
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Successfully managed social media, YouTube True View campaigns setup & optimization for clients.
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Customer Service Representative - Allsec Technologies Limited (Chennai, India) - Dec 2011 - Feb 2012 (3 months)
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Trainee - Rays Manpower Services (Madurai, India) - Mar 2011 - Jun 2011 (4 months)
Recruitment Trainee specialised in CCNA/CCNP Hiring.