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Professional Summary

Focused, Self-Motivated & Directed, Purpose & Impact Driven + Long Term Goal Oriented Digital Marketing Professional/Consultant with over 11+ years of experience in working across B2C, B2B, D2C and Agency. Spearheaded end to end various Performance/Paid Acquisition channels, ASO, Data Marketing & Business Strategies, Growth Initiatives & Other Digital Projects, Key Stakeholders & Internal Teams Management, Data Reporting & Automation's, Media Planning & Forecasting, Market & Competitors Research, Budget Optimizations & Digital Training and also Identifying different Consumer Behaviour's and Personas across various Geographies.

Industries: Travel & Leisure, Electronics, Jewellery, Insurance, Apparel, BPC, Software & SMEs.

Tools Specification: Reasonable amount of highly in demand & useful marketing software's/technologies. 

Currently focussed on remote digital marketing work & digital marketing business building offers in India, OR any Digital Marketing Overseas Onsite Work/Biz opportunities.

I appreciate all the help! 🙏😇✌️

Skills

Digital Marketing  Marketing Strategy Customer Acquisition Communication

Growth Strategies  Strategic Partnerships Marketing Analytics  Stakeholder Management Consumer Behavior Market Research Reporting & Analysis

Project Management Problem Solving

Work Experience

  • Chief Manager - Star Health and Allied Insurance Co. Ltd (Chennai, India) - Jun 2023 - Sep 2023 (4 months)

  • Digital Marketing Manager - Bharat Media & Entertainment Group (BMEG, Bengaluru, India) - Oct 2022 - Nov 2022 (2 months)

  • Senior Manager - Way2News (Hyderabad, IndiaO - Sep 2022 - Oct 2022 (2 months)

  • Senior Manager - Acko (Bengaluru, India) - Jul 2022 - Aug 2022 (2 months)

  • App Marketing Manager - Melorra (Bengaluru, India) - Nov 2021 - Jun 2022 (8 months)

Lead & drove digital growth across the App Paid Acquisition Marketing vertical for India Geo.

  • Google App Conversions have been increased by 7x. Google App Installs have been increased by 6x.

  • Google App CPI has been decreased from XXXrs to XXrs.

  • Successful on-boarding of numerous 3rd party Affiliates bringing in XXX installs/ day.

  • Successful implementation of paid ads across different search engine platforms bringing in XXX installs/ day.

  • Successful coordination with Brand, Seo, Content, Tech, Creative & Design team to keep the app up to date & constantly running smoothly.

  • Digital Marketing Manager - Health & Glow (Bengaluru, India) - Jul 2021 - Oct 2021 (4 months)

  • Deputy Manager Ecommerce - Page Industries Ltd (Bengaluru, India) - Apr 2021 - Jul 2021 (4 months)

  • Assistant Manager SEM - redBus (Bengaluru, India) - Jan 2019 - Apr 2021 (2 years 4 months)

Contributed Majorly to Managing, Driving & Scaling the digital growth across Desktop, Mobile & App verticals for Geo's like India & SEA.

  • Decreased the budget by XX% on existing users by bidding effectively on RLSA campaigns and smart campaign structuring in Malaysia.

  • Increased the new user DRR by XX% by effectively creating a separate account through which only new users are flowing through Big Query set up in India.

  • Enhanced the install DRR of app campaigns by strategically running new growth initiatives program with 3rd party affiliates and new emerging marketing platforms in India & SEA.

  • Managed various internal/external stakeholders & vendors and completed RFI, RFP documents before deadlines.

  • Maximized the ROAS of Malaysia account from X to XX by effective campaign optimization.

  • SEM Manager - Intellipaat (Bengaluru, India) - Jul 2018 - Oct 2018 (4 months)

  • PPC Manager - FusionCharts (Bengaluru, India) Dec 2017 - Jul 2018 (8 months)

Managed end to end Paid Acquisition & Digital Growth for US Geo.

  • Senior SEM Specialist - redBus (Bengaluru, India) - Jul 2016 - Nov 2017 (1 year 5 months)

Key Member in Managing & Driving the digital growth across Desktop & Mobile verticals for LATAM & India (Hotels & Bus Hire).

  • Accomplished the successful migration from busportal to redbus domain under 3 months in LATAM accounts.

  • Successfully maximized the paid DRR by XX% and decreased the cost by XX% in LATAM accounts. Managed to bring the hotel CPA to as low as XXX INR from XXXX INR in India.

  • Spearheaded the entire Mob & Desktop events standardization in GTM & GA and successfully completed within the time frame.

  • Created the entire bus hire account from scratch and managed to scale it up to XXX DRR in India.

  • Paid Search Analyst - element14 (Bengaluru, India) May 2015 - Jun 2016 (1 year 2 months)

Key Contributor in driving the Paid Search Acquisition across South Korea & UK Digital Accounts.

  • Successfully increased the revenue & sales within the budget limits in certain EU & APAC accounts. Worked on non-English search engines like Baidu, Naver, Sogou 360 & Daum in addition to Google & Bing.

  • Managed the entire marketing analytics through Adobe Omniture & bidding through Marin.

  • Marketing Consultant - Mouseback Limited (Chennai, India) - Feb 2015 - Apr 2015 (3 months)

Handled paid acquisition strategy and execution for Acal BFI (UK) and some regional clients digital accounts (India).

  • Online Marketing Specialist - Vectone (Mundio Mobiles, Chennai, India) - Nov 2014 - Jan 2015 (3 months)

  • Campaign Manager Infosys BPM (Chennai, India) - May 2013 - Nov 2014 (1 year 7 months)

Spearheaded & conceptualized the pilot digital project of Infosys (BPM) with Sensis (Client) Australia.

  • Successfully promoted to QA for campaign set up team within 3 months of joining by constantly achieving high score from stakeholders.

  • Conceptualized and streamlined the entire campaign QA set up process from scratch. Successfully handled team batches of 10-15 members internally and have improved the campaign setup scores from 2.5 to 4.5 within a span of 6 months.

  • SEM Analyst - O3M Directional Marketing (Chennai, India) - Mar 2012 - Apr 2013 (1 year 2 months)

Learned Digital Marketing & Handled few SME's digital accounts across India Geo. Handled Taxonomy project for Match Craft (Client) based in US.

  • Hit & exceeded various SME clients search accounts setup & optimization on a day-to-day basis. Spearheaded the taxonomy structures of Matchcraft UK & US clients.

  • Successfully managed social media, YouTube True View campaigns setup & optimization for clients.

  • Customer Service Representative Allsec Technologies Limited (Chennai, India) - Dec 2011 - Feb 2012 (3 months)

  • Trainee - Rays Manpower Services (Madurai, India) - Mar 2011 - Jun 2011 (4 months)

Recruitment Trainee specialised in CCNA/CCNP Hiring.

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