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Professional Summary

Results-driven digital marketing leader with 13+ years scaling paid acquisition, app growth, and full-funnel performance across B2C, B2B, D2C, and agency environments. Proven track record managing ₹100Cr+ in annual budgets across Google, Meta, programmatic, and app channels — delivering a 40% CPA reduction at redBus Malaysia, 6x app install growth at Melorra with 60% CPI reduction, and consistent 3x–8x ROAS across managed accounts. Deep expertise across India, SEA, LATAM, US, UK, South Korea, and ANZ markets. Strong in both strategic planning and hands-on execution — from architecting multi-market growth systems to daily campaign optimisation. Experienced in CRM, marketing automation, and full MarTech stack setup including GA4, GTM, Meta Pixel, and attribution modelling. Track record of building and leading lean, high-performance marketing teams in fast-paced, resource-constrained environments. Currently targeting Head of Marketing, CMO, and senior performance marketing leadership roles.

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Industries: Travel & Leisure, Electronics, Jewellery, Insurance, Apparel, BPC, Software & SMEs.

Tools Specification: Reasonable amount of highly in demand & useful marketing software's/technologies. 

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Skills

 AI Strategy

Digital Marketing Marketing Strategy 
Customer Acquisition Communication

Growth Strategies Strategic Partnerships

Marketing Analytics Stakeholder Management Consumer Behavior

Market Research Reporting & Analysis

Project Management Problem Solving

Work Experience

  • Independent Growth & Performance Marketing Consultant

       Multiple Growth Companies & Startups - Remote, Dec 2020 - Present (5 year, 4 months)​

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  • Functioned as fractional Head of Marketing for 5+ early-stage and growth-stage startups and D2C brands, building end-to-end growth systems from zero digital infrastructure.

  • Designed and executed GTM strategies, performance marketing frameworks, WhatsApp automation flows, SEO content systems, and full-funnel acquisition engines.

  • Set up complete marketing analytics infrastructure (Google Tag Manager, GA4, pixel tracking, attribution modelling, and custom dashboards) for clients with no prior tracking.

  • Developed 90-day sprints, annual roadmaps, and OKR frameworks aligned to revenue and user growth targets.

  • Managed media budgets, channel optimisation (Google, Meta, programmatic), and cross-functional coordination with product, creative, and tech teams.

  • Built and coordinated lean marketing teams and agency partners while delivering measurable improvements in lead quality, CAC, and ROAS.

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  • Senior Digital Marketing Manager - Consultant & Freelance
    Multiple Companies (BMeG, Acko & Way2News) – Bengaluru, India Jul 2022 – Nov 2022 (5 months)
    •    Scaled app growth: Cut CPI Rs XXX to Rs XX, hit XXX installs/day via affiliates.
    •    Optimized Rs XX+ Cr budgets: Delivered XX% ROAS uplift in insurance/media.
     

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  • App Marketing Manager - Melorra (Bengaluru, India) - Nov 2021 - Jun 2022 (8 months)

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Lead & drove digital growth across the App Paid Acquisition Marketing vertical for India Geo.

  • Google App Conversions have been increased by 7x. Google App Installs have been increased by 6x.

  • Google App CPI has been decreased from XXXrs to XXrs.

  • Successful on-boarding of numerous 3rd party Affiliates bringing in XXX installs/ day.

  • Successful implementation of paid ads across different search engine platforms bringing in XXX installs/ day.

  • Successful coordination with Brand, Seo, Content, Tech, Creative & Design team to keep the app up to date & constantly running smoothly.

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  • Digital Marketing Manager - Consultant & Freelance - Health & Glow (Bengaluru, India) - Jul 2021 - Oct 2021 (4 months)

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  • Deputy Manager Ecommerce - - Consultant & Freelance Page Industries Ltd (Bengaluru, India) - Apr 2021 - Jul 2021 (4 months)

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  • Assistant Manager SEM - redBus (Bengaluru, India) - Jan 2019 - Apr 2021 (2 years 4 months)

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Contributed Majorly to Managing, Driving & Scaling the digital growth across Desktop, Mobile & App verticals for Geo's like India & SEA.

  • Decreased the budget by XX% on existing users by bidding effectively on RLSA campaigns and smart campaign structuring in Malaysia.

  • Increased the new user DRR by XX% by effectively creating a separate account through which only new users are flowing through Big Query set up in India.

  • Enhanced the install DRR of app campaigns by strategically running new growth initiatives program with 3rd party affiliates and new emerging marketing platforms in India & SEA.

  • Managed various internal/external stakeholders & vendors and completed RFI, RFP documents before deadlines.

  • Maximized the ROAS of Malaysia account from X to XX by effective campaign optimization.

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  • SEM Manager - Consultant & Freelance - Intellipaat (Bengaluru, India) - Jul 2018 - Oct 2018 (4 months)

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  • PPC Manager - Consultant & Freelance - FusionCharts (Bengaluru, India) - Dec 2017 - Jul 2018 (8 months)

Managed end to end Paid Acquisition & Digital Growth for US Geo.

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  • Senior SEM Specialist - redBus (Bengaluru, India) - Jul 2016 - Nov 2017 (1 year 5 months)

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Key Member in Managing & Driving the digital growth across Desktop & Mobile verticals for LATAM & India (Hotels & Bus Hire).

  • Accomplished the successful migration from busportal to redbus domain under 3 months in LATAM accounts.

  • Successfully maximized the paid DRR by XX% and decreased the cost by XX% in LATAM accounts. Managed to bring the hotel CPA to as low as XXX INR from XXXX INR in India.

  • Spearheaded the entire Mob & Desktop events standardization in GTM & GA and successfully completed within the time frame.

  • Created the entire bus hire account from scratch and managed to scale it up to XXX DRR in India.

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  • Paid Search Analyst - element14 (Bengaluru, India) - May 2015 - Jun 2016 (1 year 2 months)

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Key Contributor in driving the Paid Search Acquisition across South Korea & UK Digital Accounts.

  • Successfully increased the revenue & sales within the budget limits in certain EU & APAC accounts. Worked on non-English search engines like Baidu, Naver, Sogou 360 & Daum in addition to Google & Bing.

  • Managed the entire marketing analytics through Adobe Omniture & bidding through Marin.

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  • Marketing Consultant - Mouseback Limited (Chennai, India) - Feb 2015 - Apr 2015 (3 months)

Handled paid acquisition strategy and execution for Acal BFI (UK) and some regional clients digital accounts (India).

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  • Online Marketing Specialist - Consultant & Freelance - Vectone (Mundio Mobiles, Chennai, India) - Nov 2014 - Jan 2015 (3 months)

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  • Campaign Manager - Infosys BPM (Chennai, India) - May 2013 - Nov 2014 (1 year 7 months)

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Spearheaded & conceptualized the pilot digital project of Infosys (BPM) with Sensis (Client) Australia.

  • Successfully promoted to QA for campaign set up team within 3 months of joining by constantly achieving high score from stakeholders.

  • Conceptualized and streamlined the entire campaign QA set up process from scratch. Successfully handled team batches of 10-15 members internally and have improved the campaign setup scores from 2.5 to 4.5 within a span of 6 months.

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  • SEM Analyst - O3M Directional Marketing (Chennai, India) - Mar 2012 - Apr 2013 (1 year 2 months)

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Learned Digital Marketing & Handled few SME's digital accounts across India Geo. Handled Taxonomy project for Match Craft (Client) based in US.

  • Hit & exceeded various SME clients search accounts setup & optimization on a day-to-day basis. Spearheaded the taxonomy structures of Matchcraft UK & US clients.

  • Successfully managed social media, YouTube True View campaigns setup & optimization for clients.

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